Podcasting and Audio Stories with Dr. Ed Livingston
How can your company use podcasting to make their content available and relevant for a whole new audience? Dr. Ed Livingston joins the show to discuss how the Journal of the American Medical Association is using podcasting to connect with their audience. We talk about how to get started in podcasting, and about Dr. Livingston's journey from surgeon to the Voice of JAMA. Even if you don't know a scalpel from a microphone, this episode will show you where to start your own podcast stories.
01:44 - Why did JAMA decide to start doing podcasts?
04:39 - Telling a Story with a Podcast and JAMA’s Podcasting Process
07:54 - Assuming Technical Knowledge on Audiences
09:55 - Engaging with Audiences and Using Listener Feedback
11:35 - Producing Podcasts; Scriptwriting and Storytelling
- This American Life
- Out on the Wire: The Storytelling Secrets of the New Masters of Radio by Jessica Abel
21:03 - Lessons Learned During the First Year of Podcasting
23:29 - Using Your Voice to Convert Script
- Ira Glass
- The Memory Palace
- Fresh Air
- Terry Gross
- The Turnaround from Jesse Thorn and Maximum Fun
- Jessica Abel’s Podcast
31:24 - Approaching Interviews and Learning with the Audience
34:36 - Getting Started with Podcasting
37:34 - Future Plans for Growing Audience
40:53 - Medical Experience Influence on the Podcast
43:57 - The Typical Reporter Question: What else should I have asked you?